I get excited when new internet properties drive big traffic. It says that facebook, twitter, google+ and the like are not the end all be all. I heard (or read) somewhere where someone said "social is dead" and it pissed me off. I knew this wasn't the case but now Pinterest proves it. Like an onion social media has layers and really I think only a few have been pulled back. It's important to stay on the look out for new layers being peeled. It could be the difference between shifting with the paradigm or getting left behind.... Don't get left behind!